Friso graduated from Grafisch Lyceum Amsterdam in 1999, as a graphic designer. 

Following his graduation he spent several years at divergent design agencies. During that period he teamed up with Maarten Vrouwes. Together, they won multiple pitches for young creative organisation Dutch Young Dogs. 

Friso worked for several agency’s like Ogilvy, Lowe, FHV/BBDO J. Walter Thompson and DDB where he became ECD in 2019. Besides being responsible for clients like ING bank, KitKat, Free a Girl, Opel, Central Beheer and HAK. In 2021 he made the switch to Publicis Groupe Netherlands. 

In the last 5 years Friso won 8 Cannes Lions (2 gold) ,4 D&AD’s (1 Black Pencil), 3 New York festival, 2 One shows, an Epica Grand Prix, numerous other national and international advertising awards. And his work for Free a Girl was mentioned by the United Nations.  

Friso lives with his wife and two children in Amsterdam. In the time that he isn’t working he loves to cook, likes to photograph and likes to binge-watch every now and then.