Mathieu Cardon Executive Creative Director / Publicis Groupe Belgium

Born in Belgium, happy father of 3, Mathieu started as a copywriter in 2001.

Throughout his career, he switched between independent agencies like Happiness Brussels and network agencies like BBDO and FCB.

Convinced that impactful creativity always delivers effectiveness, his work has been recognized at the Cannes Lions, D&AD, The One Show, AdStars, the Belgium and Euro Effies and the WARC Effective 100 amongst others.

Mid 2016, he joined Ogilvy Social.Lab Brussels as its Creative Director.

Under his creative leadership, Ogilvy Social.Lab became the first Belgian agency ever to win a Yellow Pencil at D&AD and also became the European Agency of the Year at the 2018 Euro Effies with 1 Grand Prix, 2 Golds, 1 Silver and 1 Bronze for 2 different clients.  A year later, Ogilvy Social Lab became the 3rd Most Effective Specialist and Digital Agency in the World’at the 2019 WARC Effective 100.

In 2020, Mathieu became Regional Creative Director EMEA with 2 missions: spreading Ogilvy Social Lab Brussels’ success story to France, Germany, Switzerland and Poland, and heading the launch of an African-European campaign throughout 7 African countries.

Today, he’s Creative Director at Publicis Groupe Belgium